Media Audience Varieties: The Argument of Advertisement in my House



Deli-Pro Slicing Knife, As Seen on TV
Source: Amazon.ca

When Brian L. Ott and Stephen L. Mack investigate the audience in relation to the comprehension of suggestion finding representation in the media, they acknowledge an early surveying of consumers (222). This initial illustration is characterized by a capitulating audience who undertakes the invitation of grasping intelligence situated in the media’s grasp without defiance (Ott and Mack 222-223). Within this configuration, the audience is imagined in a disadvantageous light, not only converging on a whole-scale agreement centering on the media’s speech but not having feasibility in any degree of denying these articulations utilizing the multi-faceted voice of media (ibid 222-223). I have suggested that this theoretical design is disadvantageous and yet, I will admit that I occupy a place in its construction when undertaking media participation. In thinking about this, I look to my family’s perception of advertising. On the one hand, there is my mother. She seemingly stipulates during every commercial that the suggested capabilities are false in relation to the items, and it is then that I issue forth opposition, capitulating to some degree to the acknowledgements encapsulated in advertising. I dedicated time to conceptualizing the impetus for my thought process and I have discerned that I find it inconceivable that on a whole-scale level, the products which the media catalyzes our coming face to face with are true of my mother’s estimation. Therefore, an aspect of capitulation always operates within me when I engage with advertisements, though I find it interesting that I do not betray a significant illustration of the aforementioned audience which Ott and Mack reference. If I believe that an illustration shining through the media’s conveyance betrays aspects of fallaciousness, the capitulation I referenced earlier in my blog does not arise (ibid 222-224). In the context of audience then, I myself admit that the operation of my choice and belief bears aspects of media manipulation, though an aspect of defiance is reference to this potency also finds representation in my media connection (ibid 222-224).  

                                                                                        Works Cited

 

 

Deli-Pro Slicing Knife, As Seen on TV. Ontel. Amazon.ca Web. 24 Nov. 2013.

Ott, Brian L., and Robert L. Mack. "Reception Analysis." Critical Media Studies: an Introduction.

 

       Malden: Wiley-Blackwell, 2010. 221-237. Print.