Various Objectives: An Illustration of Copyright



Art of Money Getting - Golden Rules for Money Getting Title Page
Source: Amazon.ca

In chapter 4 of Critical Media Studies: an Introduction, Brian L. Ott and Robert L. Mack focus their discourse upon the conception of intellectual property. The authors begin by shedding light upon the fact that instruments of legality are available for use within the environment of the media to safeguard against malpractice concerning different manifestations of artistry (81). One tool which conforms to this explanation, indeed that which is illustrated as the most prevalent, can be found in the conception of copyright, which the authors define as an instrument which gives the creator the reigns so to speak, in relation to the artistic project in which they brought to be a reality (Ott and Mack 81). Ott and Mack then do something very interesting, which opened my eyes to the objectives of copyright. My single-minded interpretation of the copyright tool extended to nothing more than cutting off all choice pertaining to artistry to the conveyor themselves, while the authors suggest another key element which is that the expiry of an artist’s production will fail to come to fruition because of copyright’s economic nature of securing profit for the artist by means of the media’s activity with their creation (Ott and Mack 81). When I first read the chapter by Ott and Mack, I believed that the lucrative viewpoint within the discussion of copyright was too materialistic. To suggest that an objective of copyright is to secure the noton I the mind of the artist that money will continually reach them via the lifeline of their work is an economically driven conception (Ott and Mack 81) but at the same time, the authors ask a tremendously important question as well: if the media industry had no available avenues of income for content producers, there would in fact be no attractiveness for such a choice of career (Ott and Mack 81). Thus, the acknowledgement made in the section is that income is a necessity that one wishes to have delivered to them upon dedicating their efforts toward an occupation, while this illustration sheds light on the fact that there is not such a great world of difference between employment located within the media and jobs outside of it (Ott and Mack 81) as was also mentioned by Professor Petit during his lecture pertaining to organizational analysis (Lecture: 22 Sept. 2013)

 

                                                                    Works Cited           

Art of Money Getting – Golden Rules for Making Money Title Page. Droid Ebooks. Amazon.ca

            Web. 22 Sept. 2013.

Ott, Brian L., and Robert L. Mack. “Pragmatic Analysis.” Critical Media Studies: an

            Introduction. Malden: Wiley-Blackwell, 2010. 72-97. Print.

Petit, Michael. “Organizational Analysis.” The University of Toronto at Scarborough. The

            University of Toronto at Scarborough, Scarborough, ON. 17 Sept. 2013. Lecture.