figure 1.1 CityNews at 6 Open - 2012
Source: Youtube
In Critical Media Studies: an introduction, Brian L. Ott and Robert L. Mack suggest that items of discourse that are designed for learning which society comes to embrace through media, such as the six o’clock news (1), may be dissected into content on the one hand, and form on the other (12). In defining the hallmark concepts, the first described is that of content: this conception identifies the flesh of a story or event, illustrated with words, statistics and other conveyances of knowledge (Ott and Mack 12). When it comes to form, this term represents the way in which we are invited to lay our eyes upon or devote our attentive hearing toward an informative product in the theory of Ott and Mack (13). Far from solely depicting form and content as allowing for the acquisition of knowledge, the authors complicate the components by suggesting different workings in which they adhere to which are illustrated as having effects on the recipient’s perception (Ott and Mack 13). Breaking apart the counterparts once more, form makes a choice of which direction to shine the spotlight in, selecting to highlight different theoretical areas in a given society as requiring study and discussion, or illustrating these issues with the brush of significance, an opportunity which content also keeps out of the grasp of other situations (Ott and Mack 13). In terms of form, the visual and/or audible elements that meet society during engagement in the form of a newscast, for instance, are important role-players when it comes to perception (Ott and Mack 13). This is because while there are several distinct avenues of conveyance used by the hands of media, the power of the interceptor’s mind to use different modes of comprehension also finds activation (Ott and Mack 13).
In Figure 1.1, a piece of footage from a news program which finds its representation on television, the workings suggested by Ott and Mack with reference to content in one sense, and form in another, are illustrated. Relating to the former, the beginning of the broadcast employs the narrator in the position of preparing the television viewer with preliminary headings of what will soon meet their eyes: in this case, the suggestion is that as a Torontonian, one's attention should simply reach a Caribbean festivity and an issue of citizens failing to appropriately walk city streets in an attentive manner, amongst others (Youtube: CityNews at 6 Open). In terms of form, video is highly utilized as is human narration to bring specific details to the attention of those viewing the program. I believe that the newscast illustrates content and form performing to the abilities that Mack and Ott speak of: having never seen the original broadcast, I rationed in my mind that upon its initial sojourn atop the airwaves, it indeed documented what was given the title of societal prominence in Toronto (13), while my experience with media left no ambiguity that the narrator's speech had the specific design of being held in tandem with the film clips (13).
Works Cited
CityNews at 6 Open - 2012 [Video]. (2012). Youtube. Retrieved 8 Sept. 2013. Web.
Ott, Brian L., and Robert L. Mack. "Introducing Critical Media Studies." Critical Media Studies: an
Introduction. Malden: Wiley-Blackwell, 2010. 1-18. Print.
In Figure 1.1, a piece of footage from a news program which finds its representation on television, the workings suggested by Ott and Mack with reference to content in one sense, and form in another, are illustrated. Relating to the former, the beginning of the broadcast employs the narrator in the position of preparing the television viewer with preliminary headings of what will soon meet their eyes: in this case, the suggestion is that as a Torontonian, one's attention should simply reach a Caribbean festivity and an issue of citizens failing to appropriately walk city streets in an attentive manner, amongst others (Youtube: CityNews at 6 Open). In terms of form, video is highly utilized as is human narration to bring specific details to the attention of those viewing the program. I believe that the newscast illustrates content and form performing to the abilities that Mack and Ott speak of: having never seen the original broadcast, I rationed in my mind that upon its initial sojourn atop the airwaves, it indeed documented what was given the title of societal prominence in Toronto (13), while my experience with media left no ambiguity that the narrator's speech had the specific design of being held in tandem with the film clips (13).
Works Cited
CityNews at 6 Open - 2012 [Video]. (2012). Youtube. Retrieved 8 Sept. 2013. Web.
Ott, Brian L., and Robert L. Mack. "Introducing Critical Media Studies." Critical Media Studies: an
Introduction. Malden: Wiley-Blackwell, 2010. 1-18. Print.
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