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| Traffic Light Source: MDSA10H3 Lecture: Petit - Rhetorical Analysis |
In discussing signs, one facet of the discussion
bears reference to the conception of arbitrariness, an element which explains
that the message received by society through the sight of a sign locates its
contingency in atmospheric ideas of society, such as its perception within
different eras of time and the intellectual affiliations with which others have
placed alongside the visual concepts (Professor Petit Lecture: 1 Oct. 2013). Professor
Michael Petit suggests that signs attain the capability of suggestion because
figurative human hands have delineated a message to speak alongside a given
visual form, thus acknowledging that any evocation that permeates a sign fails
to be the handiwork of its own devices (ibid). Professor Petit illustrated this
with the examples of a traffic light and smiley face. Focusing on the former, it
is feasible to suggest that common knowledge extends to the connotations
delivered by the red, yellow, and green bulbs within the traffic device. In humans
delineating what the message of a given color will extend to for instance (ibid), this
action seem to me another example of societal education, similar to delivering the
news (Ott and Mack 13). The common denominator is that these lines of action come to undertake
the objective of providing information the impetus to sprout within the
construct of society (Professor Petit Lecture: 1 Oct 2013, Ott and Mack 12-13).
Works Cited
Ott, Brian L., and Robert L. Mack. "Introducing Critical Media Studies." Critical Media Studies:
an Introduction. Malden: Wiley-Blackwell, 2010. 1-19. Print.
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